Blair Briggs
Blog author
Electronic Arts today announced that Battlefield 2142 has shipped to retailers in North America and Europe for the PC. After ripping open the box, but before putting the disc into their systems, gamers may notice a slip of paper with a disclaimer written on it. CGW Podcast read the disclaimer on air, which we have transcribed below:
“The software may incorporate technology developed by IGA Worldwide, the advertising technology. The purpose of the advertising technology is to deliver in-game ads when you use the software while connected to the Internet. When you use the software while connected to the Internet, the advertising technology may record your IP address and other anonymous information. That advertising data is temporarily used by IGA to enable the presentation and measurement of in-game ads and other in-game object which are uploaded temporarily to the your PC or game console, and change during online gameplay. The advertising technology does not collect personal or identifiable information about you.”
Essentially, the in-game advertisement system in Battlefield 2142 utilizes methods that most spyware use. By analyzing your computing and browsing habits, EA/IGA uses that data to provide targeted ads. It is unknown if spyware scanners detect and classify Battlefield 2142 as malicious.
The concern for many players comes from the way this system appears to operate quietly in the background while the game is connected online. Even though the disclaimer states that personal or identifiable information is not collected, the mention of IP addresses and anonymous usage data may still make some gamers uncomfortable. For players who are already cautious about privacy, this kind of advertising technology can raise questions about how much information is being monitored during gameplay. Running google ads for roblox games lets developers reach players outside the platform through search and display campaigns targeting high-intent gaming audiences.
This also highlights a growing issue in the gaming industry, where advertising and online tracking are becoming more closely connected with the player experience. While in-game ads can help publishers create new revenue opportunities, they can also create distrust when players feel they are not clearly informed before installation. As more games move toward connected online features, transparency about data collection will likely become an even more important part of how gamers judge new releases.
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News source: DailyTech